This U.S. Marine Corps spot debuted this past Sunday on NBC’s Super Bowl livestream. Titled “A Nation’s Girl,” the ad was directed by Henry-Alex Rubin of Smuggler for J. Walter Thompson Atlanta.
“A Nation’s Call” features the overwhelming material might of the Navy and Marine Corps team–ships, amphibious vehicles, aviation and ground assets–disappearing to reveal the greatest weapon in the Marine Corps’ arsenal: the indomitable fighting spirit of every Marine.
Credits
Client U.S. Marine Corps Agency J. Walter Thompson Atlanta Vann Graves, chief creative officer; Doug Darrigo, executive creative director; Tom Wilson, creative director; Brian Steele, Daniel Prado, associate creative directors; Jane Jacobsen, producer; Randy Shepard, director of strategy. Production Smuggler Henry-Alex Rubin, director; Dion Beebe, DP; Leah Allina, producer; Drew Santarsiero, exec producer. Post/VFX Framestore Murray Butler, executive creative director; Sarah Hiddlestone, executive producer/head of production; Nick Fraser, sr. producer; Steve Drew, VFX supervisor; Greg White, Gabriel Portnof, CG supervisor.
Media Type:Commercial: Online
ScreenWork Categories:Commercial
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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