Creative agency Humanaut, based in Chattanooga, Tenn., has created a new ad campaign for organic juice brand Suja, This marks the brand’s first video production and integrated marketing campaign, with the anthem “Drink Plants” spot being paying homage to the power of plants, celebrating our love for them.
Directed by Basak Erol of production house Ruffian, the 90-second piece is a speed lesson on plants and photosynthesis that explains how the process–along with Suja’s cold-pressed production–results in pure delicious energy.
“We wanted to express our collective love for plants by reminding everyone how truly amazing these things are,” said David Littlejohn, Humanaut’s chief creative director. “And as your love for plants grow, so does the desire to get more delicious, organic plants inside your body by chugging some Suja.”
CreditsClient Suja Agency Humanaut, Chattanooga, Tenn David Littlejohn, chief creative director/copywriter; Andrew Clark, chief strategist; Tommy Wilson, sr. integrated producer; Dan Jacobs, director of content; Andy Pearson, Liza Behles, creative directors/copywriters; Carrie Warren, designer; Stephanie Gelabert, design director. Production Ruffian Basak Erol, director; Robert Herman, exec producer; Sheila Eisenstein, Jonathan Lee, producers; Jan Prahl, DP; Joey Jenkins, production designer. Postproduction Fancy Rhino Tyler Beasley, editor; Katie Nelson, post producer. Outpost Pictures Chris Tomberlin, colorist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More