Why doesn’t Taco Bell have fries? In this trailer for a movie that doesn’t exist, Josh Duhamel plays a father determined to cut through a “Web of Fries” to find the truth.
The new ad–for cinema and TV–was created by Deutsch, directed by Joseph Kosinski of Reset and edited by Jim Haygood of Union Editorial. The piece parodies the suspense genre as a means of introducing Taco Bell’s new #nachofries, coming January 25.
This :90 runs in cinemas and on television, with :60, :30 and :15 versions running on TV.
Credits
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, executive creative director; Ken Slater, Rich Ford, creative directors; Marcus Cross, John Baker, associate creative directors; Jamie Kierstad, sr. art director; Bobby O’Neill, copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Eryk Rich, music director; Chase Butters, audio producer. Production Reset Joseph Kosinski, director; Dave Morrison, managing director; Jen Beitler, executive producer/bidding. Editorial Union Editorial Jim Haygood, editor; Joe Houghes, Assistant Editor; Joe Ross, Executive Producer; Michael Raimondi, Managing Director. Postproduction Alt VFX Chris Fieldhouse, exec producer; Oden Roberts, VFX producer. Music Mophonics Licensed Music Ashe & Spencer Audio Post Lime Mark Meyuhas, mixer; Peter Lapinski, assistant miser; Susie Boyajan, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
