L.A.-based agency Omelet launched its first work for client Princess Cruises–an integrated marketing campaign that highlights the brand’s destination leadership and brings to life its promise to its guests: when you travel with Princess Cruises, you come back new.
Directed by Arnaud Uyttenhove of production house Caviar, this short film titled Change shows how a Princess Cruise ship captain is witness to the change in his passengers every day–the cruise experience helps them to relax, to open their eyes to new perspectives on the world and themselves. Cruise guests connect with culture, with nature, and with each other.
Credits
Client Princess Cruise Line Agency Omelet, Los Angeles Mike Wallen, chief content officer; Florian Bodet, creative director; Tiffany Lam, sr. art director; Ernesto Campabadal, sr. copywriter; Dan Ruth, chief production officer; Caitlin McBride, producer. Production Caviar Arnaud Uyttenhove, director; Bjorn Charpentier, DP; Kim Dellera, exec producer; Stephan Mohammad, producer; Brady Sloan, 1st AD. Editorial Whitehouse Martin Leroy, lead editor; Taylor Schwartz, assistant editor; Annie Maldonado, sr. producer; Joanna Manning, exec producer. VFX, Color & Finishing MPC Lexi Stearn, exec producer; Jamie Louden, sr. producer; Mark Gethin, colorist; Brad Parker, VFX supervisor. Music Human Jonathan Sanford, exec producer; Gareth Williams, Mike Jurasits, creative directors; Ed Dunne, composer. Audio Lime Michael Anastasi, sound designer; Rohan Young, mixer; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
