Created by McCann New York and directed by Roman Coppola via The Directors Bureau, this L’Oreal Paris spot debuted on the Golden Globes telecast. Part of McCann’s “Comeback” campaign for Elvive Hair Care, the commercial features an actress getting ready to go on stage. She nervously paces in her dressing room, awaiting the big moment.
The camera finally reveals the actress to be Golden Globe winner and Stranger Things star Winona Ryder. Supers note that everyone loves a comeback–and your hair deserves one too, a reference to Elvive’s products which are designed to revive damaged hair.
Credits
Client L’Oréal Paris/Elvive Agency McCann New York Sean Bryan, Tom Murphy, NY chief creative officers; Shayne Millington, Jim Hord, executive creative directors; Rachel Leibson, creative director; Nathalie Huni, group creative director; Marissa Pierce, art director; Caitlin Harris, writer; Nathy Aviram, chief production officer. Aaron Kovan, EVP, head of internal production; Debbie Dunlap, SVP, executive producer; Jory Sutton, producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Danielle Korn, EVP, director of broadcast production. Production The Directors Bureau Roman Coppola, director; Lisa Margulis, exec producer; Julie Sawyer, producer; Pieter Vermeer, DP. Editorial Consulate Peter Johnson, editor; Jeremy Huff, Matt Ferran, assistant editors; Lisa Binassarie, exec producer; Alan Lopez, post producer; Mike Stolz, VFX artist; Todd Robinson, VFX producer. Music Song: “Anything’s Possible” MoZella, artist. Audio Post Sonic Union Joe O’Connell, audio engineer. Telecine The Mill Damien Van der Cruyssen, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
