In lieu of its traditional holiday gift giving, Ditch Edit in Minneapolis opted to support a local school, Maxfield Elementary, through a program called Adopt-A-Classroom. The charity provides teachers with funding for their students. Many of these teachers spend their own money to buy supplies for their students. And while many teachers will continue to dip into their own pockets, Adopt-A-Classroom at least helps them in terms of providing some much needed resources. At Maxfield, many of the students are disadvantaged, with 95 percent of them living at or below the poverty level. Many of the students have experienced homelessness at one time or another.
This video produced by Ditch Edit introduces us to Maxfield Elementary and the Adopt-A-Classroom program.
Credits
Client Adopt-A-Classroom Production Maya Khaira, director; Leah Rogers, assistant director; Brody Howard, Eric Brusven, executive producers; Conor Lawrence, producer; Jules Ameel, DP; Martin Wheeler, 2nd camera; Stephen Maturen, photographer; Tanner Chergosky, camera PA; Eve Martin, PA. Audio PJ Mack Editorial Ditch Ben Thompson, editor; Leah Rogers, sr. post producer; Jennie Elkstrand, associate post producer. Music Grey Ghost Music Audio Mix Jack&Dorothy, Inc. Lighting & Grip Tasty Lighting. Camera Equipment Cinemechanics & Micah Kvidt Productions
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
