In honor of the five-year anniversary of the tragedy at Sandy Hook Elementary School, Sandy Hook Promise has launched a thought-provoking PSA that illustrates how tomorrow’s news can be reshaped by today’s actions, and reframes the notion that gun violence is unavoidable.
(Publisher's note: Sandy Hook Promise works hard to prevent tragedies by passing gun safety legislation in multiple states and training 2.5 million students and adults in their Know the Signs programs. Tax deductable donations to Sandy Hook Promise will help them continue their important work. Donations can be made here)
The film, “Tomorrow’s News," presents a local news report from tomorrow chronicling a shooting at a school which claimed several lives. As circumstances are reported, we see that there were warning signs that should have been cause for concern and a call to preventative action. The PSA was created by BBDO New York and follows the success of last year’s “Evan,” which has received over 150 million views and helped reshape the conversation on gun violence prevention.
Henry-Alex Rubin of Smuggler directed “Tomorrow’s News.”
Credits
Client Sandy Hook Promise Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Alsante, creative director; Bianca Guimaraes, associate creative director; Tom Kraemer, copywriter; Julian Katz, group executive producer; Molly Ross, jr. producer; Lucy Bennett, influencer manager. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producers; Cat Restepo, line producer; Nathan Wilson, DP. Editorial Work Editorial Ben Jordan, editor; Winter Brihn, assistant editor; Erica Thompson, exec producer; Chris Delarenal, producer. Telecine Company 3 Tim Masick, colorist. Conform/Finish Blacksmith VFX Audio Post Heard City Eric Warzecha, mixer; Sasha Awn, exec producer; Andrea Lewis, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
