From a submarine rising all the way up to the stars, this spot from Y&R North America shows the all encompassing province of the U.S. Navy.
Rupert Sanders of MJZ directed this spot, which debuted during this past weekend’s Army-Navy college football game on CBS.
Neil Smith of Work Editorial cut the piece, with postproduction and VFX from MPC.
CreditsClient U.S. Navy Agency Y&R North America Leslie Sims, chief creative officer; Ryan Blum, executive creative director; Megan Lee, sr. copywriter; Kolby Osborne, art director; Greg Lotus, executive director of integrated production; Mathieu Shrontz, exec producer; Lauriana Zuguala, executive producer/head of music; Theresa Notortomaso, freelance music producer. VML Dustin Thomas, copywriter; Hayley Efird, art director. Production MJZ Rupert Sanders, director; Dariusz Wolski, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial Neil Smith, editor; Theo Mercado, sr. cutting assistant; Trevor Myers, assistant editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer. Postproduction/VFX MPC Michael Gregory, creative director; Jim Spratling, VFX supervisor, lead compositor; Josh Hatton, CG lead; Mark Gethin, colorist; Rebecca Boorsma, color producer; Elexis Stearn, exec producer; JamieLoudon, producer; Madeline Austin Kulat, production coordinator. Music Human Andy Bloch, composer & creative lead; Craig Caniglia, producer. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Heard City Keith Reynaud, engineer; Gloria Pitagorsky, managing director.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More