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    ContagiousLA’s Daniele Anastasion Directs “Girl Powered” For UPS, T3

    By SHOOTUpdated:No Comments3536 Views

    Daniele Anastasion directed this latest entry from the UPS #WishesDelivered campaign, a short entitled Girl Powered for agency T3. 

    In this short we meet a 10-year-old girl, Taylor, who aspires to be a pilot. She gets her wish as she teams with a UPS pilot, Captain Dave, on a wondrous flight, filmed on location–and in the air–at the UPS Global Flight Center. At the end of the flight, the UPS pilot informs the girl that he’s slated to retire in 18 years. At that point he hopes to take his last flight with Taylor who at the age of 28 will be a full-fledged pilot. The girl is visibly moved and inspired–and her mom is most grateful to have her daughter’s wish “delivered” by UPS.

    Girl Powered marks director Anastasion’s first branded assignment at ContagiousLA, which handles her for commercials and branded content. The project was a natural fit for Anastasion whose work often focuses on strong female subjects. Her documentaries and TV series endeavors (Run Mama Run, I Am Yup’ik, The Redemption of General Butt Naked) have taken her from the track and the basketball court to postwar Liberia.  

    Credits

    Client UPS Agency T3 Jen Smith, associate creative director; Allyson Mays, associate production director. Production ContagiousLA Daniele Anastasion, director; Nathan Golon, DP; Natalie Sakai, exec producer; Elizabeth Collins, producer. Postproduction Hybrid Collective Susan Munro, editor; Charla Barker, assistant editor; Song Cho, producer; Paul Song, Flame/VFX artist. Color Tone Visuals Bria Buongiorno, colorist. Audio Post Margarita Mix Jeff Levy, re-recording mixer; Brian Frank, Mike Murzyn, Sean Melia, re-recording assistants; Michele Millard, exec producer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:ContagiousLADaniele Anastasion



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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