Register

    Director Terence Neale, JohnXHannes Rise “Above The Noise” For Beats by Dre

    By SHOOTUpdated:No Comments4363 Views

    Beats by Dr. Dre launched a new #AboveTheNoise campaign film featuring Serena Williams, Neymar Jr., Cara Delevingne, Michael K. Williams, and Kris Wu. In a loud world full of distractions, it’s never been more important to rise Above The Noise. 

    Directed by Terence Neale via Park Pictures for agency JohnXHannes, the short film Above The Noise” focuses on notables who have all faced noise and adversity, and continue to rise above it–while heralding the next generation of kids blocking out the noise and going after their dreams. The Beats message is simply that only when you rise above the noise can you focus on what truly matters.

    This holiday campaign dovetails with the new Beats Studio 3 Wireless. Born out of a true product insight, the new Beats Studio3 Wireless headphones with Pure Adaptive Noise Canceling technology, allows you to block out the noise, better than ever before.

    Credits

    Client Beats By Dr. Dre Agency JohnXHannes New York Hannes Ciatti, John McKelvey, executive creative directors/co-founders; Matt Bonin, head of production; Dan Koeger, Pierre Janneau, creative directors. Production Park Pictures Terence Neale, director; Jackie Kelman-Bisbee, Scott Howard, exec producers; Anne Bobroff, head of production; Tim Kerrison, Dougal Meese, Youree Henley, producers; Alexis Zabe, DP. Editorial Cartel Leo Scott, Chris Catanach, editors. Color Company 3 Tom Poole, colorist. Finishing a52 Music Ruel’s “Don’t Tell Me” Audio Beats By Dr. Dre Josh Eichenbaum, mixer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:JohnXHannesPark PicturesTerence Neale



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

    MySHOOT Profiles


    Add A Comment