German agency Jung von Matt/Neckar created Guter Stoff (Good Material), a film for German energy company EnBW, to celebrate green energy. The agency chose to take a humorous approach to the project, a departure from the norm for this product category.
Produced by Hamburg-based studio Sehsucht and directed by Hans-Christoph Schultheiss, the animated spot features three birds who enjoy the effects of getting “a buzz” from the green electricity lines they are sitting on. A buzzed pigeon hallucinates that a passing squirrel is a cat and the same squirrel, also “high,” believes himself to be a bird who can fly, making for a very amusing and enjoyable adventure for all creatures present. The birds talk like college-age stoners.
“We believe this film brings life to the subject of green energy without the moralizing undertone that you hear in most commercial concepts, which is ideal for the intended audience,” said Hans-Christoph Schultheiss, director and creative lead, Sehsucht Hamburg.
Sehsucht’s animation team respected the animals’ physiology. Apart from the eyes and beaks/muzzle, the animal models were kept as realistic as possible and the animation tried to capture the characteristic habits of each species, whilst also establishing a certain personality.
The film can be found online, in German social media and in cinemas across Germany.
Originally aired with German audio, this version with English subtitles can also be found online.
Credits
Client EnBW (German energy company) Agency Jung von Matt/Neckar, Hamburg, Germany Tassilo Gutscher, Peter Sigg, creative directors; Dennis Cicioglu, copywriter; Joshua Enzig, producer. Production Sehsucht GmbH, Hamburg Hans-Christoph Schultheiss, director; Jan Tiller, exec producer; Tanya Curnow, producer; Andre Ljosag, Caroline Goehner, Axel Brotje, design; Daniel Jahnel, 3D lead; Thure Koch, Jannes Kreyenberg, Heinrich Loewe, Deniz Kreb, Timo von Wittken, Martin Chatterjee, Sebastian Welti, Max Zachner, Rafael Vicente, Mario Reitbauer, Francesco Di Luisi, Sofia Oliveira, Juan Brockhaus, 3D artists; Norbert Kiehne, animation lead; Jakob Schulze-Rohr, Frank Spalteholz, animation artists; Steven Cormann, Julius Brockelmann, matte painting; Florian Zachau, compositing. (Toolbox: SideFX Houdini, Numerion Carbon Plumage, Pixologic Zbrush, Allegorithmic Substance Painter, Autodesk Maya, Solid Angle Arnold Render) Sound Design & Mix Hastings Voiceover Leonhard Malich, Tobias Meister, Dietmar Wunder, Charles Rettinghaus Consulting keller.io, Center of Natural History @University Hamburg, Tankred Lerch
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
