This TV spot kicks off the “Born Confident” campaign for Volkswagen created by adam&eveDDB in London and DDB Berlin/Hamburg. It tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new VW T-Roc SUV, he realizes that he has finally met his match. The TV ad was directed by Somesuch’s Nick Gordon.
The self-assured young ram was brought to life by MPC Life. Using innovative in-house software developed for photo-real creature work, MPC’s Life team mastered the tricky balance of crafting a charming photo-real character–the brilliantly bold little ram ready to take on the world–without slipping into cartoon-like animation.
Carsten Keller, MPC’s 3D creative director said: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and ‘acting’ too hard, and you instantly lose believability.”
The campaign will roll out across Europe by the end of 2017.
Credits
Client Volkswagen Agency adam&eveDDB, London, abd DDB Berlin/Hamburg Ben Priest, group chief creative officer; Rick Brim, executive creative director; Patrick McClelland, copywriter; Feargal Ballance, art director; Lucie Georgeson, producer; Natasha Alderson, jr. producer; David Golding, group chief strategy officer. Production Somesuch Nick Gordon, director; Alwin Kuchler, DP; Seth Wilson, exec producer; James Waters, producer. Postproduction/VFX MPC Life/MPC Anandi Peiris, exec producer; Carsten Keller, VFX creative director; Fabian Frank, VFX 3D supervisor; David Bryan, CG animation lead; Dan Sanders, VFX 2D supervisor; George K, colorist. Audio 750mph Sam Ashwell, sound design and mix; Mary-Ann D’Cruz, audio producer. Editorial Final Cut Dan Sherwen, editor Music Supervision Leland Music Abi Leland, Toby William, Ed Bailie, music supervisors.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
