Agency BBH NY and director Guy Shelmerdine of Smuggler have once again teamed with JBL Wireless Headphones to showcase the potential dangers of corded headphones to hilarious effect. JBL takes their slogan “Dare to Listen” to new lengths in this :30 which highlights the mayhem that can ensue when you choose not to wear JBL Bluetooth enabled headphones while going about your day. You might even wind up in jail for armed robbery at a convenience store,
This is Shelmerdine’s second outing with BBH and JBL, having previously collaborated in 2015 on the “CordFail Effect” campaign, which spotlighted another elaborate sequence of events showing the downfall of an unlucky corded headphone user.
Credits
Client JBL Agency BBH New York Corinne Porter, producer. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Nick Sutherland Dodd, line producer; Will Bex, DP. Production Services Unit+Sofa, Prague. Editorial Work Editorial Cass Vanini, editor; Erica Thompson, exec producer; Sari Resnick, producer. VFX The Mill Verity Grantham, exec producer; Melissa Stephano, Kate Aspell, producers; Fergus McCall, colorist. Sound Design Q Department Audio Sound Lounge
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
