In this spot for the U.S. Postal Service (USPS), parents look to lift the spirits of their son with a gift–which on the surface appears to be a small trifle but in actuality means everything to him and his stuffed animal friend.
The present gets to the lad in a timely fashion, with mom and dad able to track its delivery status all the way via USPS services, particularly its new Informed Delivery feature.
Bryan Buckley of Hungry Man directed the heartwarming “Biggest Gift” for McCann New York.
Client United States Postal Service (USPS) Agency McCann New York Tom Murphy, chief creative officer; Chris Mitton, Nir Refuah, executive creative directors; EJ Lee, Joey Monteverde, creative directors; Nathy Aviram, chief production officer; Donna McCraken, Sara Ward, sr. producers; Anna Andreis, strategy director; Jacklyn Baillergeon, Collin Peters, strategists. Production Hungry Man Bryan Buckley, director. Editorial Big Sky Chris Franklin, editor; Ryan Sears, VFX supervisor. Audio Post Sonic Union Paul Weiss, mixer. Color/Finishing Nice Shoes Chris Ryan, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
