Lexus Europe has unveiled its latest campaign, “The Art of Standing Out,” bringing to life classic and modern works of art to celebrate the expressive design of its new NX automobile.
The campaign launches with this :60 in which a couple’s trip through the city in their Lexus NX transforms into an incredibly artistic sojourn. Everyday scenes reveal themselves as remarkable real-life recreations of masterpieces such as Johannes Vermeer’s “Girl with a Pearl Earring,” Van Gogh’s “Sunflowers,” Jeff Koons’ “Balloon Dog,” Piet Mondrian’s “Composition A” and Georges Seurat’s “Bathers at Asnieres.”
Created by CHI & Partners and directed by Ne-O through Stink, the film concludes on a to-scale studio recreation of Edward Hopper’s iconic “Nighthawks.”
Micky Tudor, joint executive creative director at CHI & Partners, said: “As Lexus is famed for its exquisite design credentials, we felt it would be fitting to pay homage to some of the world’s greatest works of art in this new campaign for the new NX. It’s been a pleasure to see such a simple idea delivered so beautifully by Ne-O, too–the attention to detail is phenomenal, and the work has been crafted to within an inch of its life.”
Credits
Client Lexus Europe Agency CHI & Partners, London Micky Tudor, Yan Elliott, executive creative directors; Monty Verdi, creative director; James Crosby, creative; Charles Crisp, exec producer; Andy Roberts, producer. Production Stink Ne-O, director; Juliet Naylor, producer; Zoe Acourt, production manager; John Chads, exec producer; Stuart Graham, DP; James Hatt, set designer. Production Service Co. Papaya Postproduction/VFX The Mill Ian Berry, executive producer; Tom Manton, Simon Bath, producer; Gareth Brannan, lead Flame artist; Seamus O’Kane, colorist; Philip Maddock, lead CG; Sole Martin, David Wishart, 2D artists; German Casado, Cameron Johnson, matte painting. Editorial The Quarry Jonny Scarlett, editor; Patrick Walsh, editor assistant; Charlie Morris, producer. Music Wake the Town David Goulding Recording Studio Clearcut Sound Studios Chris Wigglesworth, sound engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
