We’re taken to a business headquartered in a suburban home where a worker is rewarded for doing a stellar job with the proverbial perk of a “corner office.” The only problem is that the corner office in a residence isn’t quite the power space it is in a highrise.
Titled “Corner Office,” this spot for FedEx Ground was directed by Randy Krallman of Smuggler for BBDO New York. It’s one of three spots in a package which features fictional micro-businesses and how FedEx Ground helps them.
Client FedEx Ground Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Tom Kraemer, sr. creative director/writer; Peter Alsante, creative director/copywriter; Dan Kenneally, creative director/art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer. Production Smuggler Randy Krallman, director; Matthew Woolf, DP; Ian Blain, producer. Editorial MackCut Ian Mackenzie, editor; Zach Patten, assistant editor; Gina Pagano, exec producer. Post/VFX The Mill Color Company 3 Tim Masick, colorist Audio Post Sound Lounge Tom Jucarone, mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
