Brent Harris of South Africa’s Egg Films directed “For The Love Of Sport,” Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from Akita Film in Italy for agency Grey United in Milan.
When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero.
Grey United’s Christopher Jones and Serena Bruno conceptualized the ad, which was filmed just outside Milan in black and white by DP Justin Brown. Martin Leroy edited For The Love Of Sport at Whitehouse Post, with EDI extending the stadium in post and multiplying hundreds of extras into tens of thousands.
Client Sky Sports Agency Grey United, Milan, Italy Marta Di Girolamo, Carla Beltramini, producers; Christopher Jones, creative director; Serena Bruno, creative Production Akita Film, Milan, Italy, and Egg Films, Cape Town and Johannesburg, South Africa Brent Harris, director; Justin Brown, DP; Andrea Rosso, art director; Jon Ronbeck, producer (Egg/Skunk); Mapi Brambila, producer (Akita); Paolo Zaninello, exec producer (Akita). Editorial Whitehouse Post Martin Leroy, editor. Postproduction EDI, Milan. Color Cheat Tobias Tomkins, colorist.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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