The “Good Things Come To Those Who Don’t Wait” campaign for The Wall Street Journal kicks off with “The Runner,” a film airing nationwide on TV, cinema, social and online, that depicts a woman who from birth has never stopped moving, driven by her ambition. It’s this ambition that WSJ readers possess which is fueled by the business news and insights they receive from the Journal every day. The film is designed to inspire a new generation of WSJ readers and future leaders.
The spot was directed by Ellen Kuras of The Corner Shop for agency The&Partnership.
A Journal reader herself, Kuras was keen to ensure that the female protagonist felt authentic, likable, relatable and inspiring.
CreditsClient The Wall Street Journal Suzy Watford, CMO; Paul Plumeri, marketing director. Agency The&Partnership Wilfred Boudreau, chief creative officer; Natasha Maasri, creative director; Arrie Hurd, art director; Mike Lin, copywriter; Shobha Sairam, chief strategy officer; Kevin Wilson, head of production. Production The Corner Shop Ellen Kuras, director; Ryley Brown, DP; Anna Hashmi, exec producer; Adam Wilson, art director; Suzie Greene Tedesco, line producer. Editorial Work Editorial NY Bill Smedley, editor; Winter Brihn, assistant editor; Erica Thompson, exec producer; Chris Delarenal, producer. Postproduction MPC NY Adrian Seery, colorist; Dani Zeitlin, exec producer; Catherine Fischer, associate producer. Music MAS, Music and Strategy.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limboย depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, โOur film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,โ they continued. โThe stage is circular, resembling an artificial, perpetually spinning obstacle course, with a targetโthe red tail lightsโjust within sight yet never within reach, symbolizing the familyโs never-ending quest for justice.โ
โWe used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More