This New York Lottery spot takes us to medieval times as a small band of warriors learns that they will be going up against a well-armed force of 200,000 to 300,000 fighters.
One of the over-matched men flees immediately upon hearing the news. The leader of the remaining group then goes over their options. They can fight or they can instead take leave and play the New York Lottery’s Take 5 game where they have a 1 in 9 chance of winning.
Given the odds, they exit for Lotto time.
Tom Kuntz of MJZ directed “Medieval” for McCann New York. The spot starts out as a dramatic cinema style scene, a misdirect that gives way to comedy that allows our band of merry men to escape a dire situation.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Andy Sciamanna, sr. copywriter; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP strategy director. Production MJZ Tom Kuntz, director; David Zander, president; Eriks Krumins, sr. executive producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, executive producer; Maria Lee, assistant editor; Taylor Colbert, producer. Conform, VFX EightVFX Music Cavalry Audio Post Heard City Telecine Company 3
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
