Tile, the Bluetooth-enabled tracking device, has launched its first-ever brand campaign, the centerpiece being this spot titled “Lost Panda” directed by Mark Molloy of Smuggler for ad agency Deutsch.
The piece follows the story of a stuffed panda bear who is trying to find his way back home with the help of the Tile community. The new tagline “Together We Find” hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.
ALT VFX and Legacy Effects handled visual effects on the piece which features the “Girl in My Dreams” track composed and performed by Stephan Altman of Mophonics.
Credits
Client Tile, Inc. Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Eric Manchester, creative director/copywriter; Neal Desai, creative director/art director; Jeb Quaid, copywriter; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Mariana Perin, integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Smuggler Mark Molloy, director; Patrick Milling Smith, Brian Carmody, co-founders; Shannon Jones, exec producer; Gustav Geldenhuys, line producer. Editorial Work Editorial Stewart Reeves, editor; Keith Hamm, Josh Sasson, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Color Company 3 Tom Poole, sr. colorist; Alexandra Lubrano, producer. Post CG/VFX ALT VFX, Inc. Colin Renshaw, founder/VFX supervisor; Chris Fieldhouse, exec producer; Jess Calvert, producer; Mathew Chance, head of 2D; Chris Rentoul, animation lead. Creature Build/Panda Legacy Effects Alan Scott, producer. Graphics Lobo Mateus de Paula Santos, creative director; Luis Ribeiro, exec producer; Gabriela Leal, producer; Leandro Beltran, Bruno Ronzani, design & animation. Music Mophonics Track “Girl in My Dreams” Track courtesy of Stephan Altman, composer/creative director/performer Audio Post Lime Studios Mark Meyuhas, sound engineer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
