XFINITY continues its “future of awesome” brand story with this spot from Goodby Silverstein & Partners (GS&P) that features Gig Speed Internet. Directed by O Positive’s Jim Jenkins and lensed by cinematographer Jeff Cronenweth, the ad has family after family happy that their Internet speed has them keeping up with, if not exceeding, the proverbial next door neighbor, The Joneses.
Titled “The Joneses,” the commercial, said GS&P creative director Jens Waernes, “is really about people discovering a new power–of an entire neighborhood getting wrapped up in a game of who has the fastest network. It’s a fun story built around a known expression (“keeping up with the Joneses”). But the message of empowerment–and the way each successive family shown thinks they’ve won the neighborhood–is really what drives the humor.”
Credits
Client Comcast/XFINITY Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Jens Waernes, Jon Wolanske, Jeff Gillette, creative directors; Ryan McLaughlin, associate creative director; Stefan Copiz, art director; Chris Ford, Matt Bottkol, copywriters; Tod Puckett, director of broadcast production/music supervisor; James Horner, executive broadcast producer; Christina Wells, broadcast producer; John Thorpe, group brand strategy director; Evan Hunerberg, brand director. Production O Positive Jim Jenkins, director; Jeff Cronenweth, DP; Jason Edmonds, production designer; Marc Grill, line producer; Ralph Laucella, exec producer. Editorial HutchCo Technologies Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Online/VFX The Mill Enca Kaul, Thatcher Peterson, exec producers; Hillary Thomas, sr. producer; Chaz Pizani, coordinator; Taro DeMarco, lead Flame; Jale Parsons, Flame artist. Telecine Company 3 Dave Hussey, colorist; Liza Kerlin, exec producer. Music Marmoset Music Eric Nordby, director of music supervision; Katy Davidson, Tim Shrout, exec producers. Audio Post Lime Studios Rohan Young, engineer; Ben Tomastik, assistant engineer; Susie Boyajan, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
