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    The Best Work You May Never See: Director Kiran, Innocean USA Visit “Alma Mater” For Atomic Candy

    By SHOOTUpdated:No Comments3880 Views

    Kiran, who earned inclusion into SHOOT’s New Directors Showcase earlier this year, helmed this short out of agency Innocean USA for client Atomic Candy, a charming old-fashioned, nostalgia-filled candy store in the Dallas Metropolitan area. 

    Titled “Alma Mater,” this long-form ad–produced in-house by Innocean–features an elderly man who visits his old high school which is dilapidated and disheveled. Everything is past its prime, except for some old chewing gum which he stuck under his desk back when he was a lad. To his surprise, the wad of gum hasn’t lost its flavor. Appearing on screen is a tagline which reads, “Your gum is waiting for you”–at Atomic Candy which has "everything your mouth desires."

    Timed to tie into National Chewing Gum Day on Sept. 30, the piece will run in movie theaters in Denton, Texas.

    Credits

    Client Atomic Candy Agency Innocean USA Eric Springer, chief creative officer; Kiran Koshy, creative director; Madhu Kalyanaraman, writer. Production Innocean Kiran, director; Mike Jensen, DP; Amy Krause, producer; Liz Bedore, production assistant; David Clements, locations. Editorial PostOp, Dallas Adam Henderson, editor. Music Dustin Ballard Audio LSD/Lime Michael Anastasi, Kai Paquin, sound designers/engineers Color/Finish Mike Jensen, colorist  Voice Brad Whetmore Principal Talent James Rubiner

    Genre:Comedy
    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:INNOCEANKiran



    Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal

    Wednesday, January 29, 2025

    Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.

    The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”

    This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)

     

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