215McCann’s latest campaign for Microsoft’s new Forza Motorsport 7, pits gamers, celebrities, and pro drivers against each other in a series of short films. This hero film brings to life a re-imagination of musical chairs–with the world’s most coveted cars. Comedian Adam Corolla, professional driver Ken Block and a group of passionate gamers bring the concept to life as they scramble to get behind the wheel of some of the game’s most iconic and powerful vehicles. From casual gamers to seasoned vets, the campaign invites racers of all stripes to experience the pure fun of the most powerful Forza Motorsport game to-date.
Brian Beletic of Smuggler directed the films in this campaign.
Credits
Client Microsoft XBOX/Forza Motorsport 7 Agency 215McCann Scott Duchon, chief creative officer; Ezra Paulekas, creative director; Sean Flores, art director; Rob Katzenstein, copywriter; Alex Spahr, director of integrated production; Jeremy Arth, executive producer. Production Smuggler Brian Beletic, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, exec producers; Alexandra Lisee, line producer; Mihai Malaimare, DP. Editorial Rock Paper Scissors Biff Butler, editor; Alyssa Oh, assistant editor; Dre Krichevsky, producer; Rana Martin, exec producer. Finish The Mill Anastasia von Rahl, exec producer; Marcus Speaker, producer; Sardor Kaziyev, production coordinator; Bill Higgins, shoot supervisor; Phil Crowe, executive creative director; Steve Cokonis, 2D lead artist; Bill Higgins, Benoit Mannequin, Matthew Dobrez, Timothy Crabtree, 2D artists; Rasha Shalaby, matte painting. Color The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Liza Kerlin, sr. producer; Logan Highlen, Asa Fox, Gemma Parr, Zach Fortin, color assist. Audio Post Lime Studios Rohan Young, engineer; Ben Tomastik, assistant editor; Susie Boyajan, exec producer; Kayla Phungglan, associate producer. Sound Editorial Formosa Group Per Hallberg, supervising sound editor; Randy Torres, sound designer; Philip D Morrill, assistant sound editor
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
