Sierra Trading Post, part of the T.J.Maxx, HomeGoods and Marshalls Family, has been around for 30-plus years, but is reintroducing the brand with a national marketing campaign–”Go Wild, Folks”–making the outdoors accessible to all, from the avid campers and bikers to everyday folks. With its vast selection, epic brands and teeny, tiny prices, Sierra Trading Post has all the apparel and gear for outdoor accessibility.
The campaign from Grey New York officially launches with a first ever TV spot for the brand, “Fight or Flight,” putting new hikers up against the ultimate enemy–a beaver.
Scott Corbett of Station Film directed “Fight or Flight.”
Credits
Client Sierra Trading Post Agency Grey New York John Patroulis, worldwide chief creative officer; Jeff Stamp, deputy chief creative officer; Tyronne Schaffer, creative director, art director; Matt Moyer, creative director, copywriter; Patrick Conlon, associate creative director, copywriter; Robert Jencks, art director, sr. designer; Cate Belhumeur, project manager; Tony Lederer, executive strategy director; Colin Reilly, social strategist. Executive Production Townhouse Bennett McCarroll, Townhouse president; James McPherson, head of integrated production; Alex DeSantis, integrated producer; David Steinberg, music producer. Production Station Film Scott Corbett, director; Jeff Venditti, DP. Editorial Townhouse Studios Jesse Reisner, editor. Music Design Duotone
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
