Three-time Best Cinematography Oscar winner Emmanuel “Chivo” Lubezki (Gravity, Birdman, The Revenant) directed via Park Pictures this short, One Night, for Absolut and agency BBH London.
The piece–with visual effects from Framestore–takes us through creative moments in history in rapid fire succession with a voiceover from actor/musician Juliette Lewis, ultimately arriving at the present moment, a night where the creative possibilities are endless.
CreditsClient The Absolut Company Agency BBH London Ian Heartfield, executive creative director; Simon Cenamor, Raymond Chan, creative team; Victoria Keenan, producer; Zaf Choudhury, assistant producer; Melanie Arrow, strategy director; Raphael Bittner, strategist. Production Park Pictures Emmanuel “Chivo” Lubezki, director; Stephen Brierley, managing director; Jackie Kelman Bisbee, executive producer; Caroline Kousidonis, executive producer (L.A.); Sophie Hubble, executive producer (London); Nick Goldsmith, producer. VFX Framestore Andy Rowan Robinson, creative director; Charles Howell, VFX producer; Raul Ortego, Sebastien Boulange, Gigi NG, Karch Coon, Nick Tanner, 2D; Phil Robinson, Charlotte Bae, Nate Diehl, Georgios Cherouvim, Mohamed Echkouna, 3D; Callum McKeveny, design. (Toolbox: Maya, Nuke, Flame, Houdini, CapturingReality, Photoshop, Heiro, 3DE, PtGui, Arnold) Editorial Whitehouse Post Russell Icke, editor; Greg Hayes, Joe D’Ovidio, assistant editors; Antonia Porter, producer. Color Company 3 NY Tom Poole, colorist; Alex Lubrano, producer. Sound Soundtree Peter Raeburn, creative director; Jay James, music supervisor; Henning Knoepfel, sound designer; Luke Fabia, music editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More