This campaign created by Fallon New York centers on what an unkempt shirt collar attracts–including vampires who can relate to the look.
In this ad titled “Take The Creepy Out of Your Collar,” vampires pester a worker with a Dracula-like shirt collar. To the rescue comes a fellow worker with his shirt collar neatly reined in thanks to Würkin Stiffs magnetic collar stays, a product that first appeared on the TV show Shark Tank.
Scott Corbett of Station Film directed both spots in this package, which were shot by DP Kip Bogdhan.
Credits
Client Würkin Stiffs Agency Fallon New York Charlie Wolff, creative director; Madeleine Trebenski, copywriter; Brittain McNeel, art director; Jimmy Wade, producer; Andrew Koningen, director of production. Production Station Film Scott Corbett, director; Caroline Gibney, exec producer/producer; Stephen Orent, managing partner; Kip Bogdhan, DP. Editorial/Postproduction Beast Merritt Duff, editor; Melissa Lubin, offline exec producer; Benjamin Algar, edit assistant; Scott Bravo, Flame. Color Company 3 Billy Gabor, colorist; Soraia Callison, exec producer. Music Production Rob Dennier. Audio Post Lime Studios Tom Paolantonio, mixer; Susie Boyajin, exec producer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
