This campaign created by Fallon New York centers on what an unkempt shirt collar attracts–including vampires who can relate to the look.
In this ad titled “Take The Creepy Out of Your Collar,” vampires pester a worker with a Dracula-like shirt collar. To the rescue comes a fellow worker with his shirt collar neatly reined in thanks to Würkin Stiffs magnetic collar stays, a product that first appeared on the TV show Shark Tank.
Scott Corbett of Station Film directed both spots in this package, which were shot by DP Kip Bogdhan.
CreditsClient Würkin Stiffs Agency Fallon New York Charlie Wolff, creative director; Madeleine Trebenski, copywriter; Brittain McNeel, art director; Jimmy Wade, producer; Andrew Koningen, director of production. Production Station Film Scott Corbett, director; Caroline Gibney, exec producer/producer; Stephen Orent, managing partner; Kip Bogdhan, DP. Editorial/Postproduction Beast Merritt Duff, editor; Melissa Lubin, offline exec producer; Benjamin Algar, edit assistant; Scott Bravo, Flame. Color Company 3 Billy Gabor, colorist; Soraia Callison, exec producer. Music Production Rob Dennier. Audio Post Lime Studios Tom Paolantonio, mixer; Susie Boyajin, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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