Dad pays the price for not bringing home the Little Caesars “Extra Most Bestest” pizza which has the most cheese and pepperoni at an unbelievably low pricetag.
Indeed going to somewhere other than Little Caesars and paying more for less toppings would be a big mistake. Dad makes this mistake and as a result, his son demotes him, stripping the #1 off his cap. So the “#1 Dad” is demoted to just “Dad.”
Mike Warzin of Arts & Sciences directed this Little Caesars spot, “#1 Dad,” for agency Barton F. Graf, NY.
Credits
Client Little Caesars Agency Barton F. Graf Gerry Graff, chief creative officer/founder; Matt Moore, Jonathan Vingiano, creative directors; Sara Carr, Jesse Brown, copywriters/art directors; Josh Morse, head of integrated production; Liz Shook, producer. Production Arts & Sciences Mike Warzin, director; Andrew Denyer, line producer; John Benson, exec producer; Christa Skotland, head of production; Tim Hudson, DP. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistat editor; Sasha Hirschfeld, exec producer; Lauren Pullano, post producer. Finishing Method, Company 3 Audio Heard City
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
