Barton F. Graf’s first TV work for the Lance Crackers brand is a two-spot package directed by Matt Dilmore of Biscuit Filmworks.
One of the :15s, “Dog Sandwich,” shows a girl seated between two dogs, making for a cute sandwich. The idea behind the work is that Lance makes incredible cracker sandwich snacks–and the girl attests to that. She should know since she’s currently in an incredible sandwich bookended by two precious canines. Still, she declares that Lance's packaged snack of peanut butter between two toasty crackers is even better.
Credits
Client Snyder’s of Hanover/Lance Crackers Agency Barton F. Graf Gerry Graf, chief creative officer; Mark Bielik, Ross Fletcher, creative directors; Sara Carr, Jesse Brown, art directors/copywriters; Josh Morse, head of integrated production; Liz Shook, Zamile Vilakazi, producers; Amanda Perring, strategy director. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Rick Jarjoura, exec producer; Jonathan Wang, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Bryan Newman, DP; Joaquin Grey, production designer; Julia Kim, casting director. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, producer. Telecine Company 3 Sofie Borup, colorist. Finishing Method Jeff Wolfe, director of production
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
