Wayne McClammy of Hungry Man directed this commercial titled “Lose-onic Plague” featuring the character Dr. Aftkings, a specialist in diagnosing and treating fans who don’t have enough fantasy sports in their lives. His patients have various maladies, including “Lose-onic Plague” in this spot, part of a comedy campaign conceived by creatives at Deustch NY. The cure, according to the offbeat doctor, is DraftKings.
CreditsClient Draftkings Agency Deutsch New York Pete Favat, chief creative officer, North America; Dan Kelleher, chief creative officer, NY; Pete Johnson, executive creative director; Krish Karunanidhi, art director; Justin Lee, Jim LeMaitre, Jonathan Mackler, copywriters; Joe Calabrese, director of integrated production; Shane Smith, executive producer; Rachel Mercer, head of digital strategy & invention; Sidney Henne, Rachel Gruber, sr. strategists. Production Hungry Man Wayne McClammy, director; Mini Jarjoura, exec producer; Dave Bernstein, line producer; Bryan Newman, DP. Editorial Cutting Room Chuck Willis, editor; Susan Willis, managing partner; Anna Petitti, exec producer. Telecine Company 3 Tim Masick, sr. colorist. VFX Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist; Music/Licensed Music Tracks Extreme Music Track: XCD070_01 SUPERBAD Audio Post Duotone Andy Green, audio engineer; Greg Tiefenbrun, exec producer. End Tag Animation/Graphics Light of Day Colin Stackpole, creative director/partner; Pete DeAndrea, Flame artist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More