AICP's Next Awards–which recognize the cutting edge of innovative, next generation advertising/branding–needed an introductory piece befitting the occasion of its awards ceremony, an intro leading into the presentation of stellar Next-honored work.
Up to the task was MPC which produced a stirring, space exploration-themed intro.
CreditsVisual Effects/Animation: MPC New York; Jesse Kurnit, exec producer; Angela Foster, Shane Dolly, producers; Ashley Bernes, 3D lead; Jacob Fradkin, Francisco Fraga, Monica Manalo, Liz Martin, Jemmy Molero, 3D team. Seif Boutella, 2D lead; Karen Weiss, Giulia Bartra, Warren Paleos, 2D team; James Tillett, colorist. (Toolbox: Photoshop, After Effects, C4D, Maya, Nuke) Agency: none; Production: MPC Creative, New York Andrei Juradowich, director; Christian Haberkern, Abby Chang, Daniel Uribe, designers
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More