This spot introduces to a young woman whose grandmother has passed away. Looking through a box containing her granny’s belongings, she finds a handwritten note signed “Love, Grandma.” The signature strikes an emotional chord–and inspires an idea.
With the help of HP technology, the young lady perfectly preserves the signature, allowing a local artist to design a tattoo of the scripture as a loving tribute to her beloved grandmother.
Peyton Wilson, who’s represented by Chelsea Pictures in the U.S., directed “Handwriting,” part of HP’s “Reinvent Your Story” campaign from BBDO San Francisco.
In addition to the engaging and moving storyline, the project also allowed Wilson to team up with an excellent class of female industry professionals, including DP Tami Reiker, the only woman to win an ASC Award (for her work on HBO’s Carnivale).
CreditsClient HP Alex Craddock, global head of marketing Agency BBDO San Francisco Matt Miller, EVP, chief creative officer; Audrey Melofchik, EVP/HP team lead; Chris Allen, sr. producer; Alex Stainton, Jakub Szymanski, creative directors; Taylor Garrett, sr. copywriter; Rachael Kelly, sr. art director. Production Chelsea Pictures Peyton Wilson, director; Tami Reiker, DP; Lisa Mehling, owner/president; Pat McGoldrick, VP/executive producer; Maeliosa Tiernan, producer; Gabrielle Greig, U.S. production manager. Editorial Lost Planet Andrea MacArthur, editor; Gary Ward, exec producer; Tim Kirkpatrick, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More