Villains of different varieties, even a mad scientist, each wreak havoc with the mere pressing of a button in this tongue-in-cheek wild ride of a commercial. The button activating the death ray and similar other cliches are in abundance.
Finally, though, a driver in a VW pushes a button which switches vehicular power to a combination of electric and petrol–showing that one button can unleash positive power and advance us into the future.
Gary Freedman onf Independent Films direted for adam&eveDDB, London, with visual effects by The Mill London.
CreditsVisual Effects/Animation: The Mill London; Alex Fitzgerald, exec producer; Greg Spencer, shoot supervisor/2D lead artist; Leandro Vazquez, Eleanor Risdon, Richard Payne, George Cressey, 2D artists; Hugo Jackson, Aurelien Ronceray, David Hempstead, 3D artists; Cameron Johnson, matte painting; Gabriel Thomas-Ayache, motion graphics; Imogen Pai, production coordinator. (Toolbox: Nuke) Agency: adam&eveDDB, London Production: Independent Films, London Gary Freedman, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More