Moms stand up for themselves, bucking convention and what's "expected" of them in this tongue-in-cheek anthem of self-empowerment directed by Nicole Holofcener via Bob Industries for agency 72andSunny–and faturing a track from tonefarmer.
CreditsMusic/Sound: tonefarmer, New York Dan Sammartano, composer; B Munoz, producer. Audio Post: Heard City, New York Keith Reynaud, Evan Mangiamele, mixers Agency: 72andSunny, New York/Los Angeles Production: Bob Industries, Santa Monica, Calif. Nicole Holofcener, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More