In the stirring CG animated film, a struggling single mom finds her job at the factory in jeopardy as robotics replace people in the workforce. The inevitable finally happens as she is out of work and at a crossroads, floundering to see a path forward. Inspired by the love she feels and the responsibility she has for her kids, the mom enrolls in an online course at the University of Phoenix to get a degree in Information Technology (IT).
Hers is a story of triumph–for her, her family, and for women who are sorely underrepresented in the tech biz. Directed by Dan & Jason (Dan Abdo and Jason Patterson) of animation studio Hornet Inc. for agency 180LA, this University of Phoenix commercial titled “We Can Do IT” tells a tale that is complemented and advanced by music and sound design from Beacon Street Studios in Venice, Calif. Also deployed in the spot is the Cranberries’ track “Dreams,” with bicoastal Good Ear Music Supervision providing its services
Credits
Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, Leslie DiLullo, exec producers; Lindsey Lerman, producer; Amber Tisue, sound design; Kate Vadnais, sr. producer. Good Ear Music Supervision, bicoastal Track: “Dreams” by the Cranberries Audio Post: Beacon Street Studios, Venice, Calif. Amber Tisue, mixer; Kate Vadnais, sr. mix producer Agency: 180LA Production: Hornet, New York Dan Abdo, Jason Patterson, directors Visual Effects/Animation: Hornet, New York; Hana Shimizu, EP; Sang-Jin Bae, head of prodn; Kristin Labriola, development producer; Nikke DiCesare, producer; HyeSung Park, art dir; Stephanie Andreou, editor; Kendelle Hoyer, storyboard artist; Aiden Sugano, character designer; Christina Faulkner, designer; Riley Spencer, coordinator; Richard G. Kim, CG lead, ltg & render TD; Fred Kim, lead compositor; David Soto, Pedro Conti, character modelers; Michael Altman, character TD-animator; Javier Leon, Esau Perez, Marta Pomb, Javier Jaen & Isabel Garciad, environment modelers; Gabe Askew, FX TD; Matt Parent, Andrew Boccio, previs artists; Roman Kobryn, lead animator; Ozan Basaldi, Hee-Jin Kim, animators; Aaron Baker, Christine Kim, ltg & rendering; Elizabeth Ku-Herrero, texture & look dev. artist; Dark Hoffman, matte painter; Shawn King, colorist. (Toolbox: Maya, Nuke, Adobe Creative Suite, Resolve, Vray)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
