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    TBWAHAKUHODO Deploys Painter Pigcasso, Race Car Driver Krumm for Nissan’s Skyline

    By SHOOTUpdated:No Comments1955 Views

    To celebrate the 60th anniversary of its Skyline models, Nissan partnered with TBWAHAKUHODO Japan to create an amusing film showcasing the vehicles’ evolving innovative technologies.

    The Skyline is widely known for its sporty designs and high-quality interiors, but in this film, Nissan’s focus is on the car’s continually advanced driving technologies, specifically, Direct Adaptive Steering (DAS)–billed as being the world’s first motion transmission from steering wheel to the car wheels through electrical signals.      

    The film features Michael Krumm, world-renowned race driver; Krumm is however arguably outshone by an artist in the pink–Pigcasso, the South African pig who has recently made a name for herself through her abstract paintings. 

    Pigcasso’s paintings are notorious for their complex line formations, which were in this case used to create the uniquely challenging race circuit, putting the Skyline’s DAS technology through its toughest test yet.

    The film sees Krumm, who is unaware of the complexity of the track design at first, complete the circuit, marveling at the highly-responsive DAS technology. 

    “To celebrate the 60th anniversary, we wanted a highly entertaining and engaging way for people to rediscover the charm of the Skyline,” said Takayuki Niizawa, senior creative director at TBWAHAKUHODO Japan. “What better way to demonstrate the innovative DAS technology of the Skyline than with the help of a pig with an innovative talent.”

    Credits

    Client Nissan Agency TBWAHAKUHODO Japan Takayuki Niizawa, sr. creative director; Yuki Tokuno, art director; Masaharu Kumagai, Tetsuya Umeda, copywriters; Tsutomu Hirakue, producer; Ryosuke Oohata, interactive producer. Production Geek Pictures Ryo Takebayashi, director; Yusuke Suga, DP; Yokoi Hidemitsu, head producer; Eri Tomita, producer; Tomohiro Morishita, project manager. Web Production Company HAKUHODO i-studio Toshihide Murata, creative director; Saki Kato, designer; Goshi Makkii, producer; Shinya Fukuda, director. 

    Genre:Comedy
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Geek PicturesTBWAHAKUHODO



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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