A new animated short, Big Chicken Small Movie, pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl perched atop a local KFC restaurant. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an adventure in North Georgia. But when the town discovers the Big Chicken is missing, a search ensues. The boy learns that folks miss the Big Chicken so he leads it all the way back home.
For KFC franchisee owner and VP of marketing for KBP Foods Anthony Gianino, the film marks the culmination of an exciting project. The beloved “Big Chicken” KFC restaurant reopened to the public May 11 following a $2.2 million renovation.
From the beginning, the intention was to make this film as Atlanta-focused as possible. The creative team from Wieden+Kennedy Portland, KFC’s creative agency, is from the Atlanta-area, and Georgia’s own Awesome Inc was tapped to bring this to life.
“I think every Atlantan has a tender spot for that giant bird, so it was an honor to try to do it proud. Also, I’m excited to show all my friends from high school that I made it to the top–even if it’s just the top of the Big Chicken,” said W+K copywriter Mike Egan, who was born and raised in Atlanta.
Credits
Client KFC Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, Jason Bagley, executive creative directors; Jason Kreher, Freddie Powell, creative directors; Mike Egan, copywriter; Matthew Carroll, Tim Semple, art directors; Blake Carrillo, producer. Production Awesome Inc., Atlanta Craig Sheldon, director, lead design, lead storyboard artist, animator; Ashley Kohler, exec producer; Allison Sanders, line producer; Chris Anderson, design & animator; Guillermo Comin, Billie Liao, storyboard artists; Sofia Salazar, character design; Joshua Mullinax, Mark McDonald, Edgar Ferrer, Nathan Churney, Jeff DiMaggio, animators; Titus T. Bug, production assistant; Thomas Fine, editor; Lauren Teasley, studio manager. Music/Sound Design Bluetube Michael Kohler, composer/sound designer/producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
