Craig Gillespie of MJZ directed this Nike spot for Wieden+Kennedy which demonstrates “The Roger Effect.”
The Roger is Roger Federer whose championship play sparks fans in the stadium audience to–immediately after his match concludes–run to any tennis court they can find to try to play the same inspirational brand of tennis he has mastered. The fans take off so quickly that Federer is presented his tournament trophy in an empty stadium.
a52 served as VFX house. Brian Emrich of Trinitite Studios was sound designer, with audio post handled by Eleven mixer Jeff Payne.
Credits
Client Nike Agency Wieden+Kennedy Bertrand Fleuret, art director; Jeff Salomonsson, copywriter; Alberto Ponte, Ryan O’Rourke, creative director global; Matt Hunnicutt, integrated production director; Shelley Eisner, sr. integrated producer. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Greig Fraser, DP; Nacho Guerrero, production designer. Editorial Exile Eric Zumbrunnen, editor; Carol Lynn (CL) Weaver, exec producer; Brittany Carson, producer. VFX a52 Patrick Murphy, VFX supervisor/lead 2D artist/director; Kim Nagel Christensen, head of production; Michel Steinmann, producer. Postproduction Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, producer. Sound Design Trinitite Studios Brian Emrich, sound designer. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer; Maddee Bonniot, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
