Fruit of the Loom understands there are some things parents just can’t prepare for. Like a giant energy portal materializing in your living room, or magic marker all over your freshly painted walls. Both those unlikely occurrences unfold in this spot in which kids’ imaginations run wild.
But not to worry–parents can still be prepared for back to school season thanks to Fruit of the Loom bonus packs which offer a few extra pairs of underwear…just in case.
Paul Mitchell of Elastic directed this spot, titled “Magic Marker,” for CP+B in Boulder, Colo., with VFX from a52, music from JSM and sound design by Machine Head.
CreditsClient Fruit of the Loom Agency CP+B, Boulder, Colo. Ralph Watson, VP, chief creative officer; KT Thayer, creative director; Sean Wright, sr. art director; Maria Snell, sr. copywriter; Jamie Slade, integrated producer, video; Madison Morris, content supervisor. Production Elastic, Santa Monica Paul Mitchell, director; Luke Colson, exec producer; Kelly Christensen, producer. Editorial Rock Paper Scissors, Los Angeles Austyn Daines, editor; Rana Martin, exec producer; Denice Hutton, producer. VFX a52, Santa Monica, Calif. Jesse Monsour, VFX supervisor; Manny Guizar, CG lead; Richard Hirst, Michael Vaglienty, 2D VFX artists; Phiphat Pinyosophon, Tom Briggs, Mike Bettinardi, Michael Cadenas, 3D artists; Cathy Shaw, roto; Gabe Sanchez, Flame assist; Meredith Cherniack, Michael Steinmann, producers; Patrick Nugent, Kim Christensen, EPs; Linda Carlson, Jennifer Sofio Hall, managing directors; Paul Yacono, colorist; Chris Riley, color assist; Jenny Bright, color producer. (Toolbox: Flame, Maya) Music JSM, New York Joel Simon, chief creative officer/composer; Nathan Kil, composer; Jeff Fiorello, exec producer; Norm Felker, producer. Audio Post Lime Studios, Santa Monica, Calif. Mark Meyuhas, mix engineer; Peter Lapinski, mix engineer assistant; Susie Boyajan, exec producer. Sound Design Machine Head, Los Angeles Kip Smedley, sound designer; Stephen Dewey, creative director; Patty Chow Dewey, exec producer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More