James Allen and Mike Skrgatic of London-based Time Based Arts directed this innovative spot for the UK market titled “Dream Makers” for Honda out of Wieden+Kennedy London.
The piece pays tribute to the art and craft of filmmaking. Each scene depicts a different movie genre, ranging from action/adventure to sci-fi. The scenes unfold at a rapid pace going through different stages of the filmmaking process, from scripts to storyboards CGI to grading, culminating in a perfectly designed scene. The process represents an analogy of the passion and continuous pursuit of excellence behind both great films and the making of Honda vehicles.
CreditsClient Honda Agency Wieden+Kennedy London Tony Davidson, Iain Tait, Kim Papworth, executive creative directors; Carlos Alija, Laura Sampedro, creative directors/creatives; Juan Sevilla, Mico Toledo, creatives; James Guy, executive producer; Michelle Brough, producer. VFX/Animation Time Based Arts, London James Allen, Mike Skrgatic, directors; Daniel Landin, DP; Bonnie Anthony, producer; Sheldon Gardner, Stephen Grasso, VFX supervisors; Luke Todd, Matt Jackson, Thiago Dantas, lead Flame; Jamie Crofts, Adam Paterson, Flame; Matt Shires, Bernie Varela, lead Nuke; Ralph Briscoe, Aitor Arroyo, Linda Cieniawska, Nuke; Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick, 3D design; Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver, artists; Dan Lowe, additional photography; Tom Johnson, exec producer; Simone Gratarolla, colorist. (Toolbox: Flame, Nuke, Maya, Houdini, XSI, ZBrush, Mudbox, Mari, Marvelous Designer, Cinema 4D, After Effects) Sound Design 750mph Original Music Sounds & Sons Jean-Gabriel Becker, composer/arranger.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More