This film for Procter & Gamble and the My Black Is Beautiful initiative features different African-American parents having “The Talk” with their kids about racial bias and how it can make life more difficult–and at times even more dangerous.
In one of this piece’s most poignant moments, a girl behind the wheel of a car insists she’s a good driver and her mom doesn’t need to tell her what to do if she gets pulled over. The girl has no intention of getting pulled over because she obeys the speed limit and the rules of the road. Mom doesn’t doubt that but she has to explain to her daughter, “This is not about getting a ticket. This is about you not coming home.”
The My Black Is Beautiful campaign is designed to spark a conversation about racial bias. Malik Vitthal of The Corner Shop directed “The Talk” for BBDO New York, with support from minority-certified consulting firm Egami Consulting Group.
Credits
Client Procter & Gamble My Black is Beautiful Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Marcel Yunes, Rick Williams, creative directors; Nedal Ahmed, associate creative director/copywriter; Bryan Barnes, associate creative director/art director; David Rolfe, director of integrated production; Dan Blaney, executive producer; Whitney Collins, sr. producer; Melissa Chester, executive music producer. Production The Corner Shop Malik Vitthal, director; Anna Hashmi, exec producer; Lasse Frank, DP; Wynn Thomas, production designer; Isis Mussenden, costume designer; Jessica Miller, producer/head of production; Stephen Love, Blake Pickens, line producers. Editorial Work Editorial Rich Orrick, lead editor; Theo Mercado, editor; Jamie Lynn Perritt, producer; Erica Thompson, exec producer. VFX The Mill NY Jeff Robins, 2D lead; Sophie Mitchell, producer; Rachael Trillo, exec producer. Music Pulse Music NY Julia Piker, composer; Dan Kuby, composer/exec producer; Steve Grywalski, producer. Sound Design Trinite Studios Brian Emrich, sound designer. Audio Post Heard City Phil Loeb, Keith Reynaud, mixers; Sasha Awn, Andi Lewis, Jackie James, producers; Gloria Pitagorsky, managing director. Color Company 3 Clare Movshon, Alex Lubrano, producers; Sofie Borup, colorist. Multicultural Strategic Communications Egami Consulting Group
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
