In this tongue-in-cheek promo for the Twice the Price Store, a local business owner boasts about his brilliant idea–a store that charges you twice as much for everything, conveniently located right next to Verizon where “you’re already paying twice as much” as you would for Sprint.
The promo is replete with customer testimonials as these folks are glad to get rid of their money.
Part of the “Don’t Get Hooked” campaign created by Droga5 New York for Sprint, the promo plays like an authentic local TV ad, which leads people to an actual store in Flushing, Queens–a store right next to Verizon, that looks like it was inspired by Verizon, and it charges you twice as much. The grand opening gained consumer and local/regional press coverage.
The promo film was directed by Rami Hachache of production house PRETTYBIRD.
Credits
Client Sprint Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Matt Ian, executive creative director; Daniel Kelly, Todd Parker, creative directors; Mo Said, sr. copywriter; Joel Francke, sr. art director; Adam Jackson, design director; Mark Yoon, associate design director; Jeremy Zerbe, design content writer; Sally-Ann Dale, chief content officer; Jesse Brihn, Bryan Litman, co-director of film production; Amanda Revere, executive producer, film; Katie Harris, sr. producer, film; Jacob Vogt, Anna Wright-Hands, producer, film; Caroline Vassiliades, associate producer, film; Lily Allen, production coordinator, film; Michael Bucchino, sr. producer, interactive; Madison Goldberg, sr. producer, media; Lauren Hanglow, associate producer, media; Michael Mosley, technical director; Cliff Lewis, director of art production; Frannie Schultz, producer, art; CJ Trahan, post producer; Marcio Lima, motion graphics designer. Production PRETTYBIRD Rami Hachache, director; Derek Richmond, exec producer. Music Yessian Music Postproduction Second Child Scott Chinn, exec producer; CJ Trahan, post producer; Marcio Lima, motion graphics designer; Virginia Vargas, graphics studio manager; Matt Badger, editor; Jesse Peterson, audio mixer. Motion Graphics My Active Driveway
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
