Steve Ayson of MJZ directed this :60 titled “Everymanthem” starring Kristen Wiig as “The Everyman” for Pizza Hut. Created by Droga5 New York, the overall campaign positions Wiig as “The Everyman” character who represents the desires of every man, woman and child in America–the prime desire being oven-hot pizza delivered fast every time.
Known for her comedic impressions, Wiig portrays a whole slew of different characters who comprise the figurative “Everyman.”
Client Pizza Hut Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Scott Bell, executive creative director; Andrew Fergusson, group creative director; Tara Lawall, creative director; Dustin Tomes, Jono Paull, Ben Bliss, Evan Schultz, associate creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Mark Yoon, associate design director; Niko DeBono, graphic designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Ross Plummer, executive producer, film; Scott Sitman, producer, film; Annie Vlosich, associate producer, film; Ryan Barkan, Mike Ladman, music supervisors. Production MJZ Steve Ayson, director; Greig Fraser, DP, Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Exile Peter Sciberras, editor; Travis Moore, sr. cutting assistant; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, Vietan Nguyen, sr. producers. Color MPC Mark Gethin, colorist; Meghan Lang, exec producer; Elyse Robinson, associate producer. Postproduction/VFX MPC Matthew Loranger, Katie Buckley, sr. producers; Seif Boutella, Flame supervisor; Bilali Mack, Flame compositor; Mazyar Sharifian, Giulia Bartra, Jeric Pimentel, Nuke compositors. Roto & Cleanup MPC Bangalore, Trace VFX Audio Post Heard City Phil Loeb, mixer; Sasha Awn, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
