This documentary style Neighborhood Hug film tells the story of nine Supercell Hay Day game players who met in person for the first time in June on a farm in Maryland.
Directed by Oscar-winning (for the short subject documentary Inocente) duo Sean and Andrea Fine, aka The Fines, via production house Superprime for agency Barton F. Graf, the film features the Just Chill’n Neighborhood, a global group of farmers who grew to know each other through playing the game and grew even closer when they were brought together on an actual working farm to meet face to face for the first time.
CreditsClient Supercell/Hay Day Agency Barton F. Graf Gerry Graf, chief creative officer/founder; Jeff Benjamin, executive creative director/partner; Marco Kaye, Amanda Clelland, creative directors; Theresa Reyes, producer; Josh Morse, head of integrated production. Production Superprime The Fines (Sean and Andrea Fine), directors; Roger Zorovich, head of production; Colleen O’Donnell, exec producer; Trevor Allen, director. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistant; Sasha Hirschfeld, exec producer; Evyn Bruce, sr. producer; Francess Tom-Sahr, Flame producer; Suzanne Dyer, Flame artist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More