A man tells of his breaking away to find himself, embarking on a journey through nature, facing its beauty and challenges.
However, it’s a sojourn of self-discovery that he doesn’t take alone as we see he’s accompanied by his dog, a Staffordshire Bull Terrier, aka Staffie. Their camaraderie is an integral part of the journey.
Titled “Journey,” this Bobtail dog food spot out of Johannesburg, South Africa-based agency Mortimer Harvey Group was directed and shot by Jason Fialkov of Egg Films, Cape Town. “Journey” was filmed along South Africa’s beautiful Wild Coast.
Credits
Client Bobtail dog food Agency Mortimer Harvey Group, Johannesburg Karolin Steenekamp, producer; Andrew Ambrogioni, executive creative director; Chris Potter, creative director; Mark Stoner, copywriter; Tommy Rintoul, art director; Gerald Harvey, chief creative officer. Production Egg Films, Cape Town Jason Fialkov, director/DP; Colin Howard, exec producer; Martina Schieder, production co-producer. Editorial/Postproduction Upstairs Ludus, Cape Town Xander van der Westhuizen, editor. Music/Music Publisher Lorens Persson at Sterling Sound
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More