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    The Best Work You May Never See: Egg Films’ Jason Fialkov Directs “Journey” for Bobtail, Mortimer Harvey Group

    By SHOOTUpdated:No Comments1662 Views

    A man tells of his breaking away to find himself, embarking on a journey through nature, facing its beauty and challenges. 

    However, it’s a sojourn of self-discovery that he doesn’t take alone as we see he’s accompanied by his dog, a Staffordshire Bull Terrier, aka Staffie. Their camaraderie is an integral part of the journey.

    Titled “Journey,” this Bobtail dog food spot out of Johannesburg, South Africa-based agency Mortimer Harvey Group was directed and shot by Jason Fialkov of Egg Films, Cape Town.  “Journey” was filmed along South Africa’s beautiful Wild Coast.

    Credits

    Client Bobtail dog food Agency Mortimer Harvey Group, Johannesburg Karolin Steenekamp, producer; Andrew Ambrogioni, executive creative director; Chris Potter, creative director; Mark Stoner, copywriter; Tommy Rintoul, art director; Gerald Harvey, chief creative officer. Production Egg Films, Cape Town Jason Fialkov, director/DP; Colin Howard, exec producer; Martina Schieder, production co-producer. Editorial/Postproduction Upstairs Ludus, Cape Town  Xander van der Westhuizen, editor. Music/Music Publisher Lorens Persson at Sterling Sound

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Egg FilmsJason FialkovMortimer Harvey Group



    St. Lukes, Director Glenn Kitson Take A Flyer On Plant-Based Food Brand THIS

    Monday, January 6, 2025

    Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.

    Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.

    Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.

    Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.

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