Aaron Stoller of Biscuit Filmworks directed this spot titled “Perfect” from Ogilvy & Mather in which a mom is a bit overprotective of her daughter during her freshman year in college.
Mom wants everything “perfect” in her daughter’s dorm–and can get pretty close to that objective thanks to IKEA. The only exception is that boy who turns up in the dorm room but not to worry–he’s there to study for a class.
CreditsClient IKEA Agency Ogilvy & Mather Della Mathew, creative director, art director; Justin Via, creative director, copywriter; Ashley Veltre, associate creative diretor/art director; Holden Rasche, associate creative director, copywriter; Salvador Noriega, copywriter; Marianne Waldron, sr. producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer; Rachel Blaub, Mercedes Allen Sarria, heads of production; Mala Vasan, producer; Henrik Stenberg, DP; Tony Gasparro, production designer. Postproduction Crew Cuts Jake Jacobsen, editor; Jake Trill, editor assistant; Sara Arnold, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More