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    The Best Work You May Never See: Jurys Inn’s “The Trolley” From Havas London

    By SHOOTUpdated:No Comments2530 Views

    Havas London has unveiled its first work for hotel chain Jurys Inn, the centerpiece of which is a charming, surprisingly emotive film which follows the journey of a lonely luggage trolley on its mission to find happiness.

    We witness the trolley’s melancholy sojourn as it rolls through a dimly lit and unwelcoming city in the rain, before its “light bulb moment”–when it sees a commercial for Jurys Inn. The soundtrack, up until now piano-led and somber, picks up in tempo with a buccaneering string section as the trolley dashes to its nearest Jurys Inn, where the hotel’s warm and welcoming offering is showcased. The film ends with the trolley–earlier seen shedding a tear–shivering with delight as it happily helps a young girl at reception. The lass places her bag on the trolley which will wheel it up to her family’s room.

    Titled “The Trolley,” the film was directed by Big Red Button through Biscuit Filmworks. 

    Executive creative director Ben Mooge of Havas London said, “Jurys Inn is known for the its warm hospitality, whether you’re there on leisure, business…or if you’re a lonely trolley seeking a better hotel experience.”

    Credits

    Client Jurys Inn Agency Havas London Ben Mooge, executive creative director; Barney Packham, copywriter; Nick Wavish, copywriter/art director; Dan Bolton, art director; Gabrielle Flanagan, producer; Dominique Strouthos, assistant producer; Kristin Cowper, strategic director. Production Biscuit Filmworks Johnny Burns, Pier Van Tijn, aka Big Red Button, directors; Kwok Yau, exec producer; Davina Abrahams, producer. Postproduction The Playroom (offline) The Mill (online). Music Jonathan Goldstein, composer; Oscar Garvin, arranger. Audio Post Factory

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Big Red ButtonBiscuit FilmworksHavas London



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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