Director Joshua Cox and his colleagues at Bent Design Lab, a brand that emerged out of Portland, Ore.-based studio Bent Image Lab, crafted three metaphorical animated online spots for Cramer-Krasselt and freight and logistics solutions provider, ArcBest, for a campaign that spans the web and conventional print media.
In this :15 commercial titled “Clouds,” a semi-truck is seen towing a cumulus in the desert, underscoring that ArcBest has a hand in making unimaginable deliveries every day.
Animator/VFX artist Patrick Coan shared, “We created the cloud and truck scenario by using a voxel-based fluid dynamics system. The challenge in the cloud was depicting a turbulent and ever-evolving ball of gas that moved at a rapid ground speed and didn’t evaporate under its own velocity; all while adhering to close art direction to produce a resolution appropriate for screen and print.”
CreditsClient ArcBest Agency Cramer-Krasselt Production Bent Image Lab, Portland, Ore. Joshua Cox, director; Anthony Greene, exec producer; Bri Vitale, producer; Gabi Villasenor, assistant producer. Production Bent Design Lab, Portland, Ore. Joshua Cox, director; Stef Kofman, technical director/VFX artist; Dorn Roberts, animation; Patrick Coan, animation/VFX artist; Sarah Deflaminis, animation/3D models & textures; Cameron Carson, compositor; Elenz Harzewski, roto. (Toolbox: 3ds Max, Vray, Fume FX, Nuke)
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More