Directed by Malcolm Venville of Anonymous Content, this national TV spot is reminiscent of a Vanity Fair photo shoot and features the actual distillery workers from Lynchburg, TN, dressed to the nines and looking distinguished in their usual surroundings. The film reminds viewers that even though they take the time to mellow the Tennessee Whiskey for Gentleman Jack twice, the first and foremost ingredient is, as always, the very genuine down-to-earth people of Lynchburg as we then see them in their regular garb.
Arnold Worldwide conceived of this campaign in support of Jack Daniel’s Gentleman Jack premium product.
Credits
Client Jack Daniel’s Agency Arnold Worldwide Wade Devers, managing partner, executive creative director; Chris Valencius, SVP, creative director/art director; Gregg Nelson, VP, creative director/copywriter; Jack Miller, copywriter; Jon Drawbaugh, director of integrated production; Ingrid Adamow, integrated producer; Jake Williams, assistant broadcast producer; Jessica Newton, Kyle Beaudouin, social content; Vaughn Allen, planner. Production Anonymous Content Malcolm Venville, director; Eric Stern, SueEllen Clair, exec producers; Jeff Tanner, line producer; Jody Lee Lipes, cinematographer. Editorial Spot Welders Michael Heldman, editor. Music Singing Serpent Dennis Culp, exec producer. VFX Brickyard VFX Jimi Simmons, VFX artist; Amy Appleton, VFX exec producer. Sound Mix Soundtrack, Boston Howard Carle, engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
