Director Marc Forster–whose feature filmography includes Monster’s Ball, Finding Neverland, Stranger than Fiction and The Kite Runner–has teamed with agency Venables Bell & Partners to herald the arrival of the 2018 Audi S5 Sportback.
For the spot, Forster pays tribute to the greatest racehorse of all time–Secretariat. Forster uses the Triple Crown winner–a horse synonymous with exceptional performance and high intelligence–as a metaphor for the new Audi vehicle.
“Perspective is very powerful. The way we see something is how we define its meaning and value. What I found most inspiring about the parallel between Audi and Secretariat is how this metaphor, this perspective, translates history into art and shifts how we think of something, so that we feel something,” said Forster who directed the commercial, titled “Secretariat,” via production house Tool of North America.
Client Audi Agency Venables Bell & Partners Paul Venables, founder, chairman; Will McGinness, partner/executive creative director; Justin Moore, creative director; Avery Oldfield, art director; Adam Wolinsky, copywriter; Craig Allen, director of integrated production; Emily Tarran, associate producer. Production Tool of North America Marc Forster, director; Oliver Fuselier, managing partner; Brad Johns, executive producer; Ian Flavey, head of production; Lee Trask, producer; Matthias Koenigswieser, DP. Editorial Lumberyard Naomi Goodman, editor; Raquel Bedard, director of Lumberyard; Jenna Van Deventer, post producer. Music Human Gareth Williams, composer/creative director; Jonathan Sanford, exec producer. Sound Design/Audio Post 740 Sound Chris Pinkston, sound designer/mixer; Scott Pinkston, assistant mixer; Scott Ganary, exec producer; Jeff Martin, producer. VFX Framestore Chris Eckardt, VFX shoot supervisor; Michael Ralla, VFX & comp supervisor; Alex Villabon, Kingsley Rothwell, 2D artists; Sarah Marikar, Ryland Bowen-Johnson, Flame; Todd Herman, CG lead; Katie Schiffer, Anthony Thomas, CG artists; James Razzall, exec producer; Morgan MacCuish, VFX producer; Jamie Runkle, VFX coordinator; Jake Keller, Heiro editor. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More