Millions of years ago, pterosaurs ruled the skies. Neither birds nor dinosaurs, they were something all their own, and the largest creatures ever to fly. And now these winged wonders are back–soaring over San Francisco–in a new campaign for the California Academy of Sciences. Developed by Ron Foth Advertising in Columbus, Ohio, the campaign introduces the Academy’s new exhibit, Pterosaurs: Flight in the Age of Dinosaurs. The TV and online commercial spot features life-like pterosaurs flying over the Golden Gate Bridge, the San Francisco skyline, and the Academy itself in Golden Gate Park. The campaign’s digital, print and radio ads showcase rare fossils, and bring their prehistoric stories to life.
Spot was directed by Ron Foth Jr. of Ron Foth Advertising, with animation from Copenhagen-based studio Ghost VFX.
Credits
Client California Academy of Sciences, San Francisco Agency Ron Foth Advertising, Columbus, Ohio Ron Foth, Jr., creative director/director/copywriter; David Henthorne, creative director/copywriter; Megan Small, copywriter; Gene Roy, Mike Wilson, Nikki Murray, art directors; Martin Nowak, producer/editor; Lisa Bauer, producer; Doug Edwards, audio. Animation Ghost VFX, Copenhagen, Denmark.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
